Real Estate Lead Generation

Top 5 Ways of Real Estate Lead Generation

A lead in real estate is someone looking for a property to purchase, sell, or rent. The more outcomes you get, the higher your chances of closing a deal would be. Therefore, the company relies on maintaining a steady stream of new prospective buyers coming in, which is a mechanism known as real estate lead generation.

Ahh! But wait.

What’s your process of generating real estate leads? Do you still knock on doors or have new technologies welcomed you?

While there’s nothing incorrect with conventional outbound lead generation strategies, there are bounty more approaches to get leads in this digital age.

Real estate agents can utilize digital platforms such as Social Media, Paid Advertisement, Videos, Blogs and other online channels to generate real estate leads efficiently. 

So, let’s hear the top 7 real estate lead generation techniques which will definitely help your business boost.

  1. Local SEO

In today’s time, near about 45% of people interested in investing in real estate start their search online, and about 90% browse the internet at some stage in their buying process.

It is utmost necessary that your website pops at the top in Google when people search for the agents to help sell/buy/rent any property. This can be simply done with the help of local search engine optimization (SEO).

Optimizing your Google My Business page as well as the website helps you rank prior on SERP when people search for your target keywords.

Real estate lead generation
  1. Facebook Ads

Facebook being the largest social media network with more than 2 billion monthly users, digital marketing of real estate businesses through Facebook ads are the most effective as well as efficient in order to turn out the conversion rate.

As people spend time there on a daily basis, you have a captive audience to   acquire.

Real estate lead generation
  1. Video Content

According to the National Association of Realtors, 36% of people use video as an informative source during the home search. 

Especially in the real estate sector people love watching visuals. It’s truly a video that is the basic real estate marketing strategy that is producing noteworthy leads for agents and dealers in this digital era.

  1. Strategy of reverse Engineering the Competition

The most efficient way of generating more leads for your real estate business is to find out from where your competitors are acquiring the online leads and replicate the strategy accordingly.

Tools such as similar web, can help you know from where your competitors are driving the leads.

You can choose the referral and social media platforms driving the most traffic, and start investing some budget in promoting your business across the sources. In order to resist in the digital world of the real estate industry, understanding the competitors’ tactics and gimmicks is way too crucial for real estate marketing.

  1. Creating High Quality Content

Content that draws traffic and thus increases the popularity of search results starts by knowing the purpose behind search queries. By exploring the most-asked question or hot topics, is the best way to start. 

Real estate lead generation

This can be done both on the web and by telling current customers first-hand about their views, questions and concerns. Real estate digital marketing is highly dependent upon the unique as well as creative content, as this would help the person to take one step forward towards the conversion.

tanuj24

Author

A strategy & marketing professional, I studied economics from Hansraj College and later pursued an MBA from the Indian Institute of Management Jammu. I have worked at various startups in the IT and consumer goods domain, where I designed digital strategies and brand communication. My expertise lies in digital marketing, working with teams, designing POP strategies, and client building. I have an inclination towards entrepreneurship and I believe that these skills further help me to be best at what I do. I have experience working on ad platforms like Facebook, Instagram, Google Ads, Ad Sense, LinkedIn, Quora & Twitter