On Page SEO

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.


What is On Page SEO Optimization?

On Page SEO is one of the most beneficial ways to make your website relevant by considering all the elements which directly effect on your website or a web page in natural search results and improve its ranking in search result. It is done in the codes of the website or backend.


Keyword research tools

Keywords are the most essential elements of the website which has a profound impact on the overall performance of website for On Page SEO. Therefore the listing of the right keywords shouldn’t rely on single SEO tools. Some of the On Page SEO tools to be considered for Keyword research are:

  • Google AdWords Keyword Planner
  • WordStream
  • Keyword Eye Basic
  • Ubersuggest 
  • KeywordTool.io


Content Writing Help Tools

The content for On Page SEO of the website should not be irrelevant, cheap or copied but should be useful, appropriate and understandable to the user in order to receive more traffic. Some of the On Page SEO tools will assist you in developing your content:

  • Copyscape
  • Siteliner
  • SEO-Browser
  • Anchor Text Over Optimization Tool
  • Convert Word Documents to Clean HTML


Technical Tools

These are the tools which help you to improve HTML formats, checking data structure, quickly analyzes, audits and review a site for an SEO perspective. Even these tools check the speed of website for different search engines for better On Page SEO. These On Page SEO tools are as follows:

  • Xenu’s Link Sleuth
  • Robots.txt Generator
  • Robots.txt Checker
  • URI Valet
  • Microsoft Free SEO
  • Image SEO Tool

Off Page SEO

Off-page SEO is about everything that doesn't happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations.


What is Off Page SEO Optimization?

Off Page SEO are the activities done outside the website to increase the Ranking of the specific website within the Search engine result page (SERP). This is done by linking your website to the popular places, promoting it on social media and completely maintaining the quality of the content. Off Page SEO offers the general consensus like relevancy, trustworthiness and authority which increase the ranking of the website long lasting, irrespective of frequently changing search Algorithm and ranking factors.


Link Building Tools

These are the tools best offers you the information of the people you are sending e-mail, allow you to enter the prospect information and provide the queries which help to track their email address. Moreover, it gives you the information about the prospects that whom they are interacting most and what they mostly talk about. These tools are best for finding the right person to follow. These are:
  • Copyscape
  • Siteliner
  • SEO-Browser
  • Anchor Text Over Optimization Tool 
  • Convert Word Documents to Clean HTML


Video Marketing Tools

These apps help you to the build a demo presentation of your business. These tools allow you to add images, text and background on the different various video theme. From there you can get an attracting video representation which you can add to your website to get more viewers. Thus, these are also helpful for Off-Page SEO:
  • Animoto
  • PowToon
  • Magisto


Social Media Marketing Tools

These are the most important tools for Off-Page SEO because these tools monitor more than hundreds of social media sites. Analyses which links are mostly sharing on the social media network, check which topics are more influencing the viewers. So, you can pitch those topics in your blog, articles and blogs to rank up your website. These amazing Social Media Marketing tools are:
  • HowSociable
  • Twitter Counter
  • Ice Rocket
  • BuzzSumo


Backlink Explorers

These are very helpful tools for Off Page SEO services as they index the data of the backlink of both yours and your competitor’s website. As all we know, Backlinks are the most crucial way to go around the websites in terms of traffic no matter for referrals or search visibility. These tools crawl all over the backlinks data and provide you with the best indexing result. These Backlink Explorer tools are:
  • MajesticSEO
  • Open Site Explorer


Backlinks Checking Tools

These tools help in managing the backlinks so that they are working properly or not. These tools analyses and highlights the several links at once, and offers an action either to open all the links at once in different tabs or give an indexed data of your backlinks. Some of these essential backlinks checking tools are:
  • Check my links
  • Linkclump


Page Metrics Tool

These are the advanced tools provide you with all the standards of measure, let you measure sales and its conversions of the webpage you are browsing. These tools help you to check where the page is lacking and how can it be improved further to rank better. These Metrics tools are considered the best Off Page SEO tools. Some of these Page Metrics tools are:
  • SEMRush
  • SEOQuake
  • Google Analytics
  • Spyfu.com

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